Field notes · ~1 post / week

Writing about sending, deliverability, and the rules providers actually enforce.

Practical guides, post-mortems from real sends, and plain-English explanations of why your list quality is doing what it is doing. No fluff, no AI slop, no gated PDFs — just our working notes.

2026

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How Email Providers Handle Inactive Accounts

Why old addresses become risky even when they once looked perfectly valid.

deliverabilitylist-decayemail-marketing

Email Verification for Recruiters: Clean Your Candidate Database

Recruiting databases decay quickly, which makes list hygiene more operational than optional.

recruitingverify-listoutreach

Free NeverBounce Alternative: MailCull explained

If you are searching for a NeverBounce alternative, you probably want either a lower price or the SMTP receipts NeverBounce does not show. MailCull is built for both.

alternativesneverbounceemail-validation

Email List Cleaning for Political Campaigns and Advocacy Groups

Why campaigns should review list quality before high-volume outreach windows.

list-cleaningpolitical-campaignsadvocacy

Free Bouncer Alternative: MailCull explained

If you respect Bouncer but want either a lower price or the per-check SMTP receipts they do not surface, here is what MailCull does differently.

alternativesbounceremail-validation

How to Remove Duplicate Emails from Your List

Deduplication is simple, but it matters more than most teams expect once lists come from multiple sources.

list-cleaningcsvhygiene

Email List Cleaning Checklist: Everything to Check Before You Hit Send

A short checklist before send day prevents a lot of the problems that take much longer to unwind later.

checklistpre-sendlist-cleaning

Email List Decay: Why Your List Gets Worse Over Time (and What to Do About It)

List decay is normal. Ignoring it is what turns normal decay into a deliverability problem.

list-cleaningdeliverabilitylist-decay

Free Clearout Alternative: MailCull explained

If you are evaluating Clearout but want either a flat price or the per-check SMTP receipts they do not surface, here is what MailCull does differently.

alternativesclearoutemail-validation