Field notes · ~1 post / week

Writing about sending, deliverability, and the rules providers actually enforce.

Practical guides, post-mortems from real sends, and plain-English explanations of why your list quality is doing what it is doing. No fluff, no AI slop, no gated PDFs — just our working notes.

2026

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Why Your Email Campaign Has a High Unsubscribe Rate

Why unsubscribes are often a positioning and segmentation problem, not just a copy problem.

email-marketingunsubscribe-ratesegmentation

Email Bounce Rate by Industry: Working Benchmarks

Working ranges for bounce expectations across common industries, with the usual caveat that source quality matters most.

bounce-ratedeliverabilitybenchmarks

Email Marketing Glossary: Key Terms Explained

A bookmarkable reference page for the most common email and deliverability terms.

email-marketingglossarydeliverability