Field notes · ~1 post / week

Writing about sending, deliverability, and the rules providers actually enforce.

Practical guides, post-mortems from real sends, and plain-English explanations of why your list quality is doing what it is doing. No fluff, no AI slop, no gated PDFs — just our working notes.

2026

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How to Check if an Email Address Is Valid

A straightforward way to think about whether an email address is worth trusting before you send.

verify-emailemail-validationdeliverability

How to Improve Email Click-Through Rate with Better List Quality

Sometimes the path to better CTR starts with cleaning the audience rather than rewriting the CTA.

ctrengagementlist-cleaning

Why Your Email Campaign Has a High Unsubscribe Rate

Why unsubscribes are often a positioning and segmentation problem, not just a copy problem.

email-marketingunsubscribe-ratesegmentation

What Is a Good Bounce Rate for Email? Benchmarks and What to Do if You're Over

A simple way to think about bounce-rate ranges and what they usually signal.

bounce-ratedeliverabilityemail-validation

What Happens to Your Sender Reputation When You Don't Clean Your List

The real danger of list neglect is that it compounds quietly before anyone treats it like an operational issue.

sender-reputationdeliverabilitylist-cleaning

How DNS Records Affect Email Deliverability

Authentication and DNS setup matter because good list hygiene alone cannot solve sender trust issues.

dnsauthenticationdeliverability

Email Bounce Rate by Industry: Working Benchmarks

Working ranges for bounce expectations across common industries, with the usual caveat that source quality matters most.

bounce-ratedeliverabilitybenchmarks

Email List Hygiene: 6 Best Practices to Keep Your List Healthy

Six habits that keep list quality from quietly degrading over time.

list-hygienedeliverabilitylist-cleaning

Email Marketing Glossary: Key Terms Explained

A bookmarkable reference page for the most common email and deliverability terms.

email-marketingglossarydeliverability